Nulogy content guide

The purpose of this guide is to equip Nulogy employees with the tools and guidance necessary to approach writing copy in a consisitent manner. This will result in copy across our applicatioins being written in the voice of the company, not the voice of the individual.

This guide addresses how to write in Nulogy’s voice, how to identify the proper tone for a given situation, the grammar rules we adhere to, and best practices for writing for translation and accessibility. When applied across our organization, this will improve the experiences of our customers on a global platform.

This guide can be used for any type of writing meant to be read with the voice of the organization. This includes, but is not limited to:

  • Copywriting
  • Marketing collateral
  • In-application messages
  • Training materials
  • Standard Operating Procedures (SOPs)
  • Help desk articles